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I led a comprehensive rebrand, and built the visual strategy for the transition from Fraser Island Hiking to K’gari Walking Tours, coinciding with the UNESCO world heritage site's historic renaming. My goal was to elevate the brands positioning, moving toward a sophisticated, "premium-adventure" market.
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Digital Strategy
I designed a refined website concept, focused on user experience and effectively communicating the brands values and aims.
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Physical Presence
I translated the brand onto vehicle wraps, promotional materials, and educational hiking guides.
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Golden Sands
Bright Sky
Forest Green
Deep Ocean
New colours to reflect the colours, and serenity the island has to offer.
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